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Content AutomationIn Production

IT Bhasad

An automated content pipeline that produces short-form Hinglish comedy reels and carousels from the week's IT-industry news and publishes them to Instagram after a Telegram approval step.

Three frames of an IT Bhasad reel: a Hinglish chat about a hiring freeze, ending with a Bhasad Bhai caption.

The problem

Regular short-form content for a niche audience requires research, scripting, voice, editing, and scheduling for every piece. Done manually, that is a five-role workflow for 40 seconds of video.

How it works

Five stages: news intake with de-duplication; LLM scripting with an automated comedy check and a reviewer pass; synthetic Hinglish voiceover; Remotion rendering in a chat-style format; and a Telegram approval step before scheduling. Approved reels are stored on Cloudflare R2 and published through the Instagram Graph API. The codebase carries around 220 automated tests.

Status

In production since 22 September 2026. Voiceover was added on 25 September and the chat-style format shipped on 30 September.

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